Brand & Content Specialist|

As a Brand & Content Specialist at Hero, you will contribute to more than just individual campaigns or content. Every day, you help build a strong, recognisable brand with real character.

At Hero, we create marketing that sticks. Campaigns with impact. A look and feel you recognise without even seeing the logo. Bold, distinctive and always on point.

Hero is an ambitious, fast-growing company. That means plenty of dynamics, short lines of communication and strong visibility towards clients and (new) colleagues alike. You make sure every marketing and communications expression is consistent, always and everywhere, from the website and online campaigns to internal communications and employer branding.

You move effortlessly between thinking strategically and getting things done. You contribute to direction and decision-making, while also rolling up your sleeves for content, campaigns and creative work. You have a sharp eye for messaging, a strong command of language and an impeccable sense of tone of voice. Everything you create breathes Hero.

You keep a close eye on developments in marketing and communications. You know how to build visibility on social media, create content that resonates and leverage smart tools and technologies (such as AI) to continuously improve marketing efforts. You thrive in an environment where multiple projects run simultaneously, from website redesigns and content creation to recruitment campaigns and client presentations.

In short: you live and breathe the Hero brand and know how to convey it convincingly in everything you do.

• You develop and safeguard the marketing strategy and translate it into concrete actions
• You work closely with our designer to turn brand strategy into powerful campaigns and recognisable marketing expressions
• You write and edit marketing copy (online and offline) and maintain quality standards
• You ensure a consistent Hero tone of voice across all internal and external communications
• You actively contribute to the (further) development and optimisation of the website
• You develop and optimise marketing campaigns, including recruitment and employer branding
• You create content yourself (text and visuals) and make use of new tools and technologies, including AI
• You think from the perspective of target audience, message and proposition, and know how to position these clearly
• You liaise with internal stakeholders and keep the organisation informed through clear communication.

• At least HBO working and thinking level
• At least 2 years of experience in marketing
• You have strong writing skills and write flawless English
• You have experience with content marketing and campaigns
• You have experience with website projects (redesign/optimisation)
• You are up to date with modern marketing (social media, tooling and AI) and have demonstrable experience with various AI systems such as ChatGPT, Claude, Gemini and other conversational tools, which you deploy effectively for content creation, automation and data-driven optimisation of marketing processes.

Hero is not your standard recruitment or MSP organisation.

We go for The Perfect Match. Every single time. We only put forward candidates we would hire ourselves.

At Hero, we believe every organisation is unique. That is why we do not offer standard solutions, but tailor-made ones. With the powerful combination of Interim Professionals (IP) and Managed Service Providers (MSP), we bring expertise, scalability and flexibility together in one solution.

Our approach is never a one-size-fits-all: the client decides, and we deliver a solution that truly works. We listen carefully, think proactively and adapt flexibly, without compromising on quality. That is the Hero way.

Our strength lies in our culture: ambitious, humble, hardworking and collaborative. At Hero, we are true team players and you are given the space to shine and continue to grow.

At Hero, it is all about The Perfect Match. Are you our perfect match?