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PRESS RELEASE
Hero asks applicant the question: where do you want to apply?
Apply wherever you want! That is the message of Hero's new recruitment campaign. From Monday 4 September, applicants can choose where they want to hold their job interview, for example on the beach, in the pub or on a yacht. A number of playful videos examine various locations. Naturally in The Hero Way...
With this campaign, Hero is doing away with the perhaps stuffy, old-fashioned nature of applying for a job at the office. Because, why at the office when you can do it somewhere else? ‘’In a completely different setting, you might learn more about that person than if you take the application at the office,’’ CEO Jeroen de Vries says.
Not all sites are suitable
Although applicants are allowed to go completely wild in their choice of location, Hero is realistic. ‘’Of course not all locations are suitable,’’ Jeroen laughs. ‘’We also bring that out well in our videos. You do need to be able to understand each other in the end.’’
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For anyone who has no idea what Hero does, but would like to know, we have developed a special website where we explain our services in simple terms: Hero for Dummies