Senior Marketing Manager
- Liege
- Duur: 6 months
- Uren per week: 36 - 40
- Deadline: Geen
For a client, we are looking for a Senior Marketing Manager who will manage the Marketing aspect of the Food Service System Solutions Business Unit. He will be in direct contact with marketing and sales organizations located in various regions of the world. This opportunity will be a rich function in terms of autonomy.
Werkzaamheden
Mains activities
Strategy:
- Contribute to building GFSS budget and LRP. Collect & share external views and market insights;
- Help QSR + B&P Strategy Directors to define and recommend development strategies for Global & strong Regional Key Accounts;
- Market intelligence / Insights, thought leadership: Ensure a worldwide continuous and ad-hoc market watch on consumption, prospects, clients, competitors, regulations; coordinate with other categories (especially FS Catalogue), markets and regions.
- Gather & evaluate relevant market and competitors’ information to review market position and determine threats, opportunities & trends (with e.g. Technomic, Datassential, NPD…)
Content management:
- Develop / lead content management process for FSS;
- Promote, populate, maintain and animate GFSS digital Information repository. Ensure proper feed-in from the regions & categories.
- Develop and maintain website, and other digital marcom tools
Operational Marketing / Activation:
- Cooperate with the regional marketing departments around the world, esp. with the marketing manager of Food Service Catalogue;
- Lead the organization of GFSS participation to trade shows, customers’ conventions and road-shows / ideation sessions (GFSS-led or One-Savencia events).
- Manage & Monitor GFSS BPP spend with Strategy Directors & Controlling
Functie-eisen
- Graduate (business or engineering + MBA)
- Fluent in English (French and additional foreign language is a plus)
- Solid (5+ years) experience in either B2B food manufacturing oriented marketing or in a QSR/BP chain
- Good understanding and knowledge of technical aspects of B/P & QSR activities
- Strong self-propulsing personality
- International experience
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